Joan's expertise is in seeing the "big picture" for her clients, bringing a perception and reality to what is needed to set the client apart and to position them out front from their competition. She sees the future in a way that will create confidence in clients' products and/or services.
Simply put, it is visionary branding that showcases the advantages her clients have to offer their consumers.
Whether it is business-to-business, retail, healthcare, food products, or any other category, the message is uniquely designed to be highly effective.
She is a leader who understands the central truths that will always remain constant, while being aware of the enormous, fast-moving changes that are a part of our world. The secret in addressing the changes is to address them directly, to build a reason or reasons to meet the needs/wants of the consumer/customers.
Paying attention to the marketplace and the target audiences that are most likely to trust and react to the branding is critical to building a company's reputation.
Listening to the client is the single, most significant advantage to Joan's philosophy. No one knows the client better than the client. One of her talents is to listen, to learn, and to translate that into the branding message in a way the consumer can understand it, and will be motivated to act on the message, the desire to buy or use the client's product or service.
Joan's perpetual optimism, along with her ability to be realistic about challenges that face the client is a force multiplier.